Reaching your clients—via web or print—is not a one-size-fits-all proposition, and surprisingly, it's not about all about you.
Well, actually it is, but the point is that your users want to think its all about them, so your communication efforts should focus on getting your content to them in the way they want it. The graphic below is specifically about websites, but the truth it conveys holds for communications in general: Make it easy for the user to find what they want.
I start by getting to know you and your company in order to understand who you are and where you are going.
Next I learn who your customers are, their relationship to you, what is changing about them, and what remains the same.
Then I craft your brand presence that helps your customers know you and what you offer them in a manner most consistent with their preferences, to make them happy and loyal.
I partner with you to provide a polished, visually interesting, unique solution adapted specifically for your users to help you both achieve your goals.